Branding Concept, Primary & Secondary Logo Designs, Internal & External Shop Signage, Business Card Design, Branding System

Indulge, leading importer of alcoholic beverages in South Korea, opened their first flagship shop in downtown Seoul in early 2015. This multi-faceted retail environment has the largest automated wine tasting facility in the world and is now considered South Korea’s #1 liquor shop.


In designing the visual identity and branding for the shop, Anamaly looked to the rich visual history of liquor retail and packaging. The interior & exterior word marks, logos, and stationary all work to emphasize the brand’s values of Quality, Curiosity, and Ardor, and bring a classic American essence to modern urban Seoul.

Magnum opened its second location at the end of 2015, and has plans to expand the number of retail & restaurant locations throughout South Korea over the next couple of years.


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